The Information We Collect
We may collect both “Customer Information” and “Aggregate Customer Information” from visitors to our Websites. The term “Customer Information” means information that can identify a specific customer or be identified back to a specific customer. The term “Aggregate Customer Information” is a compilation of information that does not identify a specific customer, such as date and time of visit, IP addresses, demographic information, Website pages visited, or the browser used.
Your Customer Information
Customer information collected may include data such as name, address, email address, phone number, Social Security number, date of birth, driver’s license, employer, and account data.
Aggregate Customer Information
We collect Aggregate Customer Information for a variety of purposes, including using it to enhance your online customer experience. For example, collection of Aggregate Customer Information enables us to gather and store information such as domain and browser information. This information allows us to measure traffic on various sections of our Website, monitor performance, and respond to customer needs. We may share “Aggregate Customer Information” with selected third parties, such as tracking product promotions, but this information will never identify you individually as a customer or include your personal identifying information.
Technology We Use on Our Websites
In addition to cookies, we may also use other technology such as “pixel tags,” “clear GIFs,” or similar tools. A Pixel Tag is an electronic image, often a single-pixel (1×1), which is ordinarily not visible to visitors and may be used with cookies. These tools can be used to collect data, like cookies, regarding your operating system, browser, screen resolution, and other technical information, as well as navigation and session information. This information is anonymous and does not include identifiable customer or personal information. Again, this data is used to continually improve our Website and your visits.
Use of Customer Information
We use information provided by Website visitors consistent with their actions (such as applying for a product or service, opening accounts, requesting information, assisting in completing transactions, or for employment inquiries and applications) and with other disclosures and agreements on our Website. We may aggregate individual visitor or customer information for further analysis.
Disclosure of Customer Information
We may disclose customer and visitor information, as permitted by law, and: (1) consistent with our privacy notices and other account disclosures; (2) to comply with applicable laws; (3) to respond to governmental inquiries or requests; (4) to comply with legal processes; (5) for security purposes and to protect our customers, Website, brand, or other Fifth Third legal interests.
Children’s Online Privacy Protection Act Information
This Website is not directed to children. We do not market to children, nor do we knowingly collect or retain personally identifiable information from children.
We continually review our security safeguards in order to protect customer and visitor information that we gather, transmit, and store in connection with our Website. Please see the security section under our “Privacy and Security” link on this Website for additional information on how we protect your information as well as steps you can take yourself to enjoy a safe and secure online experience.
Remember to educate yourself on scams and threats and to maintain your computer operating system and data security software up to date. We will never ask for personal identifying information or login/password information in an email. Also, never click on an unverified link in an email.
Third-Party Web Linking Practices
We may partner with reputable third-party companies to help provide additional products and services or information to you online. These third parties are always subject to a detailed evaluation process to review their relevant business practices; however, they may have different online disclosures, including security and privacy practices, than Fifth Third. Accordingly, when we link you to a third-party website using a hyperlink, we will notify you that you are leaving a Website under our direct control and subject to our policies, so that you can review their respective disclosures and policies.
In some cases we may also enter into co-branded relationships with other parties on the Internet to offer you additional products, services, or information. These co-branded websites may also use a hyperlink, and disclose they are “brought to you by,” “powered by,” “provided by,” or contain another company’s logo. In these circumstances our online disclosures, including security and privacy practices, still apply.
Online Surveys and Sweepstakes
Effective Date and Policy Changes
As part of 53LegacyLink.com (herein “Site”) we are including the ability for you to store and retrieve images, documents and information about the images and documents known as Asset Manager.
You understand and agree that:
- For each image or document stored in the Site, you represent and warrant to Fifth Third Bank that you lawfully own, possess or have the right to possess such image/document and have the authority to have the image/document uploaded, stored and made retrievable to and from the Site.
- You are solely responsible for the content of any image/document that you store in the Site. You agree not to use the Site to store any image/document or information that is unlawful, offensive, indecent, or otherwise actionable by any third party.
- We are not responsible for any use or dissemination of your images/documents by any third parties to whom you grant authorization to view your images/documents.
- The image/document storage function we are providing is as a convenience to you and may be terminated by Fifth Third Bank at any time.
- The images/documents retained in the image/document storage service should not be your sole copy of such documents.
- You are responsible for retaining originals of the images/documents you choose to store in the Site.
Other Terms and Conditions
You may terminate use of the Site at any time. Once you have terminated your use of the Site, you will continue to have access until your annual subscription is over. After the subscription expiration date, you will have no further access to the services and all documents retained in the document storage service will be deleted.
Fifth Third Bank may modify or discontinue offering the Site at any time, with or without notice, for any reason or no reason.
The Site may provide links to web sites and include embedded videos that are not operated or hosted by Fifth Third Bank. Fifth Third Bank provides these links and/or videos for your convenience and may be removed at any time. We do not investigate the quality, accuracy or completeness of any content on third party web sites. You acknowledge and agree that Fifth Third Bank is not responsible or liable for any content, advertising, products or other materials on or available from third party web sites or embedded videos. You are responsible for familiarizing yourself with the content of such third party websites and/or embedded videos, including the applicable privacy policies related thereto. For more information on Fifth Third Bank’s privacy policies, please see the Fifth Third Bank privacy statement.
53LEGACYLINK.COM IS FURNISHED “AS IS” AND WITHOUT ANY EXPRESS OR IMPLIED REPRESENTATIONS OR WARRANTIES INCLUDING, WITHOUT LIMITATION, MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AVAILABILITY OF ALL OR ANY PART OF THE SERVICE, AND FREEDOM FROM ERRORS, VIRUSES, BUGS OR OTHER HARMFUL COMPONENTS.
FIFTH THIRD BANK SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES EVEN IF ADVISED OF THE POSSIBILITY OF THE SAME.
IF THE FOREGOING DISCLAIMER OF WARRANTIES AND LIMITATION OF LIABILITY IS HELD TO BE UNENFORCEABLE, CUSTOMER AGREE THAT FIFTH THIRD BANK’S LIABILITY TO CUSTOMER, WHETHER IN TORT, CONTRACT OR OTHERWISE, FOR ALL CAUSES SHALL NOT EXCEED IN THE AGGREGATE $500.